Marketing That Actually Works for Independent Bakeries
I help independent bakeries and coffee shops get discovered, chosen, and remembered (without burning out or chasing trends).
Clear strategy. Simple systems. Sustainable growth.
As featured on...
A Marketing Philosophy That Actually Moves the Needle
My approach is grounded in corporate marketing experience, and nearly a decade spent working hands-on with independent bakeries and cafés. We focus on:
Local SEO & Online Listings
Your Google Business Profile and local listings become revenue channels when they’re clear, accurate, and actively working to help nearby customers find and choose your bakery.
Content that works together
Instead of chasing endless post ideas, your content works as a system that supports social media, Google, your website, and reviews at the same time.
Catering & B2B Growth
Your bakery shows up with clarity and credibility for corporate and community buyers, making it easier to earn larger, repeat orders.
Events & Community
Events, pop-ups, and collaborations are designed to build long-term visibility, stronger relationships, and repeat business, not just one-day exposure plays.
Smart Use of Tech & AI
Modern tools and AI streamline your marketing and improve consistency, helping you save time without sacrificing authenticity.
Brand Storytelling
Your brand is more than a logo. It’s clear, confident, and easy for customers to understand, helping them choose you again and again.
Hi, I'm Rory!
I help independent bakeries and coffee shops simplify marketing so they can get discovered and chosen again and again.
Before Donut Digest, I worked in corporate marketing across B2B and consumer brands, where everything started with strategy, not scrambling. When I began working with bakeries, I saw how much owners were overwhelmed by bad advice: post more, run ads, hope it works.
As a marketing coach, I bring structure, clarity, and systems so your marketing actually fits real bakery life and drives repeat customers and catering.
