Introduction In today’s social media algorithm, simply posting a photo of your latest pastry is no longer enough. If you want to attract Gen Z and Millennial customers, you need creative social media ideas that go beyond the basics. These generations crave authentic,...
The Underrated Way to Market Your Business: Printed and Digital Receipts It’s holiday season, and if you’re like most bakery owners, your plate is full. Between limited-time offers (LTOs), catering orders, and community events, there’s no shortage of things to manage....
Enhance Your Online Menu to Attract Customers and Drive Sales In today’s digital age, an online menu is no longer just a convenience; it’s a necessity for any modern restaurant, especially within the quick-service world of bakeries, donut shops, and coffee...
Getting Started Congratulations on taking the leap from hobby baker to a professional baking business! Here are some tips on getting started with your cottage bakery: Decide where you’ll bake Will you continue to bake out of your home? Or will you graduate to a...
Part 5: Email Newsletters to Send Most restaurant owners understand that effective communication with their customers is critical. However, many struggle with the sources and methods to keep their patrons informed and engaged. The digital age demands more than just a...
Hey there, bakery shop owner! I’m a marketer and pastry enthusiast ready to help you turn followers into customers. Consider this site your ultimate resource on marketing and social media tips. True to my brand name, I also help donut lovers find the best artisan donuts in their local city. Could that be you?
P.S. If you’re near North Texas, come join me at the annual Dallas Donut Fest!
