2023 James Beard Award Dessert Nominees Last week was the James Beard Foundation Awards ceremony in Chicago. Some of my favorite dessert nominees: La Casita Bakery Kuluntu Bakery Ellen Yin representing High Street Hospitality Group (Fork, a.kitchen + bar, High Street,...
Modify your marketing if you’re a cottage baker No brick-and-mortar bakery? No problem! Here’s how you can market your cottage bakery a little differently. Set up your Google Business Profile as a service-area business (so you don’t show your home address)...
If you’re dealing with a surge in egg prices, you’re not alone. Find out why eggs are expensive as hell right now, and what you can do to combat the cost. More than just inflation In December 2022, as holiday grocery shopping surged, the average price...
Does your bakery offer subscriptions? Subscriptions are a great source of recurring revenue, and a fun way to create an exclusive insider’s club with your customers. Many of the big chains experimented with subscriptions during the pandemic: Panera launched an...
Video versus photos Instagram and Tik Tok might be all about video these days, but you still need a strong food photography strategy if you want to be found online. Here’s why… Sets expectations Creates a professional first impression Helps to sell more Google itself...
Hey there, bakery shop owner! I’m a marketer and pastry enthusiast ready to help you turn followers into customers. Consider this site your ultimate resource on marketing and social media tips. True to my brand name, I also help donut lovers find the best artisan donuts in their local city. Could that be you?
P.S. If you’re near North Texas, come join me at the annual Dallas Donut Fest!
