What is a Google Business Profile? Your Google Business Profile (GBP) is a free listing that allows business owners to create and manage a profile across Google Search, Maps and Reviews. These days, it’s often the first impression of your business for local searchers....
Why do you need online reviews in the first place? Between the pandemic and our continued dependency on Google, more and more people turn to online reviews before they make purchase decisions. In fact, 93% of consumers used the Internet to find a local business in the...
The power of permission-based marketing for your bakery sales I recently went live on Instagram for one day every week to chat about email marketing and why it’s so important for your independent bakeshop. Simply put, email marketing is the practice of sending...
It’s officially back-to-school season! While this year may not be back to “normal”, there’s always comfort in food… One of my favorite things to talk about is menu planning. This month, many bakeries are offering school-themed treats that...
Head of Instagram says Instagram is no longer a photo sharing app It’s official: Instagram is focusing on becoming like TikTok. According to CEO Adam Mosseri, Instagram is no longer a photo sharing app. In a video posted to his Instagram and Twitter accounts,...
Hey there, bakery shop owner! I’m a marketer and pastry enthusiast ready to help you turn followers into customers. Consider this site your ultimate resource on marketing and social media tips. True to my brand name, I also help donut lovers find the best artisan donuts in their local city. Could that be you?
P.S. If you’re near North Texas, come join me at the annual Dallas Donut Fest!
