Does your bakery offer subscriptions?
Subscriptions are a great source of recurring revenue, and a fun way to create an exclusive insider’s club with your customers.
Many of the big chains experimented with subscriptions during the pandemic:
- Panera launched an unlimited coffee subscription in 2020
- Taco Bell debuted a Taco Lover’s Pass debuted January 2022
How do you set this up for a local bakery?
Setting up a subscription service takes some capital, some tech skills and logistical planning. So if you’re not ready to invest in your own system, try a done-for-you service like:
- Table22 (like Abby Jane Bakeshop)
- Per Diem
- Recharge (like Stan’s Donuts & Coffee new coffee subscription service)
- Goldbelly (items must be compatible with nationwide shipping)
Want 100% access to customer data and no commission fees? Check out these bakeries who figured out how to set up a subscription service themselves:
- Flour Bakery & Café monthly baking kits
- BluffCakes monthly cookies
- Blackbird Doughtnuts’ challah subscription
- Milk Dessert Bar’s cake of the month subscription
- Dream World Bakes monthly pastry box
- BreadEx World Bread subscription
- La Casita Bakeshop’s Sourdough Sommelier card
- A generic “Cookie Club” is popular with cottage bakers and cookiers
Considerations
- Pickup or delivery?
- Slight discount on quantity?
- What is the minimum timeframe for commitment? Ex. 3 months, 6 months, 1 year
- How will you collect payment?
- What flavors come in the monthly box? Exclusive to club members? Surprise?
- Cancellation policy?
Ready to set yours up?
Contact me at info@donutdigest.com to create a custom subscription program for your bakery.
