The start of October kicks off busy season for many bakeries. Make sure you get ahead of menu planning, logistics, and technology with these 7 tips. Lean in to seasonal flavors Starting in the fall with apple, cinnamon, pumpkin, pecan, cranberry, and caramel. The...
Looking for new ways to bring in revenue? You can sell more than pastries and coffee. Here are just a few ideas for diversifying your bakery’s revenue stream: Dry mixes (cookie/cake/pancake mix) Coffee beans Coffee mug Water bottle Keychains Hats T-shirts...
2023 James Beard Award Dessert Nominees Last week was the James Beard Foundation Awards ceremony in Chicago. Some of my favorite dessert nominees: La Casita Bakery Kuluntu Bakery Ellen Yin representing High Street Hospitality Group (Fork, a.kitchen + bar, High Street,...
Does your bakery offer subscriptions? Subscriptions are a great source of recurring revenue, and a fun way to create an exclusive insider’s club with your customers. Many of the big chains experimented with subscriptions during the pandemic: Panera launched an...
Video versus photos Instagram and Tik Tok might be all about video these days, but you still need a strong food photography strategy if you want to be found online. Here’s why… Sets expectations Creates a professional first impression Helps to sell more Google itself...
What is a Google Business Profile? Your Google Business Profile (GBP) is a free listing that allows business owners to create and manage a profile across Google Search, Maps and Reviews. These days, it’s often the first impression of your business for local searchers....
Hey there, bakery shop owner! I’m a marketer and pastry enthusiast ready to help you turn followers into customers. Consider this site your ultimate resource on marketing and social media tips. True to my brand name, I also help donut lovers find the best artisan donuts in their local city. Could that be you?
P.S. If you’re near North Texas, come join me at the annual Dallas Donut Fest!
