The importance of online reviews

The importance of online reviews

Why do you need online reviews in the first place? Between the pandemic and our continued dependency on Google, more and more people turn to online reviews before they make purchase decisions. In fact, 93% of consumers used the Internet to find a local business in the...
Email Marketing 101 for Bakery owners

Email Marketing 101 for Bakery owners

The power of permission-based marketing for your bakery sales I recently went live on Instagram for one day every week to chat about email marketing and why it’s so important for your independent bakeshop. Simply put, email marketing is the practice of sending...