Introduction In today’s social media algorithm, simply posting a photo of your latest pastry is no longer enough. If you want to attract Gen Z and Millennial customers, you need creative social media ideas that go beyond the basics. These generations crave authentic,...
What’s the best way to earn word-of-mouth online? In the crowded online space, independent restaurants face a battle for attention. While national chains have seemingly endless marketing budgets, smaller establishments have a secret weapon of their own: genuine...
Head of Instagram says Instagram is no longer a photo sharing app It’s official: Instagram is focusing on becoming like TikTok. According to CEO Adam Mosseri, Instagram is no longer a photo sharing app. In a video posted to his Instagram and Twitter accounts,...
Before consulting for restaurants, I started out blogging about (you guessed it) donuts. Over the past few years I’ve seen some bloggers bring a sense of entitlement— demanding free meals and donated prizes for their giveaways — without first giving back to the...
It’s no secret that Coronavirus is having a devastating impact on the food and hospitality industries. With policies changing rapidly, bills to pay, and uncertainty about your restaurant’s future, you need a plan to get back on track. That’s why I created...
Last week, we postponed the second-annual Dallas Donut Fest due to growing Coronavirus concerns. An hour later Dallas County declared a public health emergency and banned large gatherings of over 500 people. Just today, the CDC is strongly discouraging gatherings of...
Hey there, bakery shop owner! I’m a marketer and pastry enthusiast ready to help you turn followers into customers. Consider this site your ultimate resource on marketing and social media tips. True to my brand name, I also help donut lovers find the best artisan donuts in their local city. Could that be you?
P.S. If you’re near North Texas, come join me at the annual Dallas Donut Fest!
