Modify your marketing if you’re a cottage baker
No brick-and-mortar bakery? No problem! Here’s how you can market your cottage bakery a little differently.
- Set up your Google Business Profile as a service-area business (so you don’t show your home address)
- Become a vendor at local farmers’ markets
- Offer cookie or cupcake decorating classes
- Be creative about wedding and event tastings: rent out a commercial kitchen or local culinary school kitchen, or use co-working spaces, local coffee shops, hotels, libraries or even at-home tastings
- Sell through pop-ups: partner with local coffee shops, museums, and community events
What’s the same as brick-and-mortar
Developing relationships with the community and local businesses – especially coffee shops, churches/synagogues, PTA boards, etc.
Look into joining your local chammber or commerce or bake custom desserts for local businesss and drop off. Both tactics will help spread the word!
Common mistakes to avoid
Relying on social media to sell or even Google forms to take orders.
If you want to be seen as a professional business, you have to act like one. This means setting up a proper website to show off your menu, take catering/custom requests, offer pre-ordering through your POS system, and collect email addresses for a newsletter.
Need help with the technical set-up?
I’m here to help! Contact me at info@donutdigest.com to set up your website, menu offerings, email marketing, catering program, and more.
