Video versus photos

Instagram and Tik Tok might be all about video these days, but you still need a strong food photography strategy if you want to be found online.

Here’s why…

1. Sets expectations
2. Creates a professional first impression
3. Helps to sell more

Google itself has said that better food pics get more clicks to your website, more calls, and more direction requests.

And once a potential customer is on your website, those high quality pics have been proven to boost online sales.

If you’re just starting out, keeping reading for best practices when it comes to photography:

Top 10 food photography tips:

1. Wipe your camera lens!
2. Take pictures close to a window or outside on a cloudy day. Natural light is best.
3. Experiment with angles and props.
4. Use a tripod for sharp photos.
5. Show off your item’s best feature, whether it’s a flaky cross section of a croissant or caramel dripping down the side of a donut.
6. Learn about the Rule of Thirds.
7. Edit in a free mobile app like Snapseed or Lightroom.
8. Never buy stock photos.
9. For menu photos, a consistent, simple background is helpful. For website or social media, incorporate a human element like holding a pastry or sipping a latte.
10. Prepare your baked goods fresh before shooting them.

But my biggest tip?

Invest in a professional when it comes to menu photography. You’ll be able to use these pics across Google, Yelp, email marketing, and your online ordering platforms.