Later this month, the State Fair of Texas will open its gates – and with it, a host of delicious state fair-inspired desserts. From deep-fried Oreos to fried Fritos pie and even funnel cake ale, people come from all across the state to indulge in unique treats. As a local bakery, why not join in on the fun?
In fact, you can still cash in even if you’re experiencing staffing shortages, budget restrictions, or otherwise not invited as a vendor.
Consider:
- Curating a special state fair-themed menu, with treats inspired by classic fair items. From fried pies to funnel cakes and cotton candy, there are countless ways to get creative with your offers. The more over-the-top, the better.
- Hold contests in-store, like guess the number of sprinkles in a jar, find a hidden object, or award prizes for best customer costume (best Big Tex or popcorn costumer, perhaps?).
- Host a fair or carnival-themed event at your bakery to celebrate the season. Think about games, activities, prizes, photo ops and music. You can either host the event yourself or partner with businesses in your shopping center or neighborhood.
- Host tasting events with local breweries or coffee shops to highlight drinks and desserts that pair well together, featuring flavors inspired by the fair.
- Partner with local businesses to offer a curated gift box of locally-made products and a state-inspired treats.
The State Fair of Texas is a beloved tradition, and with it comes a host of delicious desserts. As a Texas-based bakery, you don’t have to brave the heat, give up your staff, or miss out on the sales. Focus on creating buzzworthy specials and flex local partnerships to drive extra foot traffic to your stores.
Need help with your seasonal menu offerings?
Contact me at info@donutdigest.com to create a custom menu and promotional strategy for your bakery this state fair season.
